In This Section


    Betsy Spellman is the Senior Advisor, Marketing of Steptoe & Johnson.  She participates in strategic planning and directs the firm's business development, marketing, and client service efforts to achieve the strategic goals of the firm.  She works with a team of marketing and business development professionals who help attorneys build relationships through client focused activities.

    Ms. Spellman guides the firm's thought leadership efforts, develops branding strategies and coordinates the development of client-focused teams to strengthen client relationships and enhance the profitability of the firm.  She created and manages the firm's client feedback program and acts as the "voice of the client" for the firm.

    Memberships & Awards

    2014 LMA Your Honor Awards, 1st Place Promotional and Collateral Materials - "Below the Surface" Brochure
    2013 LMA Your Honor Awards, Social/Interactive Media, 2nd Place - "@GasLawDog" on Twitter
    2011 LMA Your Honor Awards, Promotional & Collateral Materials - Announcement, 1st Place - "Steptoe & Johnson Announces New Southpointe Office"
    2008 Public Relations Society of WV, Crystal Award, Interactive CD-Rom - 100 WV First Facts
    2007 LMA Your Honor Awards, Promotional & Collateral, 1st Place - WV First Facts
    2007 Public Relations Society of Central Ohio, Crystal Award - Website
    2006 Advertising Association of Charleston, WV ADDY Award - Partner Smart Ad Campaign
    2005 Public Relations Society of WV, 1st Place - WV First Facts, 1st Edition
    Board Member, LMA Virginias Chapter
    Legal Marketing Association
    TerraLex Marketing Professionals

    Speaking Engagements

    “Big Data at Your Fingertips: Real Knowledge Drives Revenue and Profitability Up,” 2014, The American Lawyers The West Coast Law Firm Marketing & Business Development Leadership Forum

    WVU Law School, Marketing for Law Practices (February 2014)

    Panelist, 2014 LMA Annual Meeting, "Redefining Thought Leadership: Using Content to Start Conversations," with Sally Schmidt, Schmidt Marketing, Erika Ritzer, Principal, Greenfield/Belser, and Dan Weede, Shareholder, Carlton Fields Jorden Burt

    “How do Law Firms Stay Competitive – and Maintain Healthy Profit Margins – In Today’s Challenging Environment? In a Word – INNOVATION!” 2013, The 18th Annual Law Firm Leaders Forum: The Coming Revolution in the Delivery of Legal Service

    “The Five Pillars of Client Service” 2013, David Freeman Consulting Group LLC

    Co-presenter "The Dynamically Competitive Law Firm - Capitalizing on Your Differentiators," with Joy Spicer, Elegrity, 2013 Law Firm Leaders Forum

    Webcast, "The Five Pillars of Exceptional Client Service," with David Freeman, David Freeman Consulting, and Peter Columbus, Mayer Brown

    Co-presenter with Nancy Mangan, Wicker Park Group, "Driving a Business Development Culture," LMA Midwest Conference (September 2012)

    Co-presenter with Nancy Mangan, Wicker Park Group, "Driving a Business Development Culture," LMA New England Chapter (January 2012)