Serena Tooker

Biography

Serena Tooker leads the Marketing and Communications team and oversees the firm’s regional and national marketing efforts. She focuses on branding efforts, content creation, digital marketing, strategic communications, client events, and client engagement efforts that further the firm’s brand visibility, foster client relationships, and generate growth.

She has 15 years of experience managing marketing and business development efforts at regional, national, and international law firms. Serena has managed cross-functional projects, evaluated digital content creation to improve SEO efforts, and spearheaded efforts to track and report on KPIs and ROI of marketing initiatives.

Serena works closely with firm and administrative leadership, attorneys, and other departments to develop and implement marketing strategies that align with the firm’s objectives. She and her team work closely with the business development team to support the firm’s continued growth.